You're rewarded when you watch or post on TaTaTu. Yes, you can watch movies and other entertainment for free. But not just for free - you recieve tokens as well. Plus you can earn tokens from the movies and the content consumed by your friends.
If you earn a token you can play an active part in shaping the future of the platform. There's the possibility to vote on which content the platform should provide. Thanks to the Blockchain, TaTaTu functions in an open, transparent and decentralized way.
Because of the Blockchain too, rights holders can finally stop being concerned about piracy. They can monetize every piece of content based on effective consumption and real views, with transparent and real-time financial reporting and IPs recorded.
Meanwhile, advertisers can target specific audiences by placing their ads on a reliable platform with premium content. They got access to detailed information about their audience, user profiles are verified and views and engagement metrics are real.